Unleash Your Inner Charisma

Secret Sauce to Infuse Personality into your writing

In today’s fast-paced world of marketing, it’s essential to not only capture the attention of potential customers but also to keep them engaged and transform them into loyal, raving fans.

In this article, we’ll dive into a specific type of copywriting style that does just that. This powerful approach not only helps you acquire customers but also nurtures them into becoming even better customers, fostering long-lasting relationships that benefit both your audience and your business. So, buckle up and get ready to unlock the secret to creating captivating copy that truly resonates with your target market. Let’s begin!

Purpose of the sale is ONLY to get the customers and mainly to keep it! – Mirza Iqbal

Because: n the world of business, acquiring new customers can be both a challenging and costly endeavor. It is crucial to invest wisely in customer acquisition strategies to ensure sustainable growth and long-term success.

& quite frankly also the options to do acquire new customers at an affordable cost are really limited.

You can become incredibly rich enormously quickly, if you have figured it out this crucial nugget in your business.

In the Information and consulting business, customers are the biggest asset we’ve got (Any business – more precisely)

Since we are talking about the Information and Consulting niche here, we have to remember one major aspect certainly..

We will NOT be able to keep them for life based on the value and the education or information we are providing them, We may be able to keep them for couple of years, but that alone won’t keep them handing around – Dan Kennedy

Due to the fact that, pretty much nobody knows enough to keep dispensing new information and new education for a decade or more.

Our Goal should be to keep them for like 10, 20 and 30 years. (Customers for Life)

Now a million-dollar question comes up, like HOW CAN WE DO THAT?

We must be asking ourselves the question: How do we keep them interested to stay around for life?You must craft a story or create stuff where your customers becomes eager for the next installment of your story

Create a Cul-ture where they are willing to listen, read, open and act on your asks.Must establish an incredibly insane relationship with your customers and audience.

and one things which we must master, we are not in the transactional business rather we are in the relationship business

Let’s redirect now our attention to the central theme, “How to infuse personality into your writing”

Element number one, there needs to be

• A CHARACTER*
• A Guru, Leader, Hero or Protagonist

and This will stay involve in the every story, or in purposes.

Most of the time, this character is basically YOU* which means, you can’t be boring

PS: It’s ok to be boring in life, you just can’t be boring when you are presenting yourself to your audience

Each protagonist possesses a rich backstory, providing insight into their evolution and the circumstances that have led them to their current state. In essence, every character emerges as a legendary figure and always own his/her personality signature and those signatures are the stories which you tell or share with your audience

You also must be known for making some miracle happen and this can like amazing money miracle, life transformation, magical recovery from bankruptcy or anything which has a true pain attached to it, and you have already overcame it bravely.